Pinnacle Promotions
Established in 2024

Our Story & Mission

Discover the passionate team behind Pinnacle Promotions and our commitment to elevating brands through expert tasting experiences.

Who We Are

About Pinnacle Promotions

Welcome to Pinnacle Promotions, the leading force for in-store tasting experiences. Our ethos is grounded in the belief that an effective promotion transcends the superficial, combining deep industry knowledge with genuine enthusiasm for the product. At Pinnacle Promotions, we prioritize expertise and passion when onboarding a tasting expert. Our team is composed of individuals who are not only experienced but also deeply passionate about the liquor industry, ensuring that every promotion is both informative and engaging.

We pride ourselves on our ability to connect with consumers in a meaningful way, educating them about the rich heritage, meticulous crafting process, and unique qualities of the brands we represent. Our approach is to create a comprehensive brand experience that goes beyond the traditional tasting, fostering genuine connections and a lasting impression.

In the competitive landscape of liquor sales, our strategy is not just about selling a product; it's about building a loyal community of enthusiasts through shared knowledge and experiences. We believe that by focusing on education and engagement, we can elevate your brand's presence in the market and cultivate a dedicated consumer base.

With Pinnacle Promotions, your brand is celebrated for its unique story and quality. We commit to transcending conventional promotional tactics by embodying the essence of your brand and sharing its unique narrative with the world. Let's raise a glass to elevating your brand to new heights with a team that values knowledge and passion as much as success.

What Drives Us

Our Core Values

The principles behind every tasting, every conversation, and every brand we champion.

Expertise

Every ambassador is genuinely knowledgeable about the brands they represent — not just a friendly face, but an informed advocate.

Passion

We love what we do, and it shows. That authentic enthusiasm is what turns a sample into a story consumers remember.

Partnership

Your brand becomes our brand. We work as an extension of your team, invested in real, measurable results.

Our Journey

From Day One to Today

A young company with a clear purpose — to make every tasting count.

2024

Pinnacle Is Founded

Pinnacle Promotions is established with a simple conviction: that great promotion is built on real knowledge and genuine passion for the product.

Building the Team

Expertise First

We focus on onboarding tasting experts who are experienced and deeply passionate about the liquor industry, so every promotion is informative and engaging.

Our Approach

Beyond the Sample

We create comprehensive brand experiences that go beyond the traditional tasting — connecting with consumers around heritage, craft, and quality.

Today

Elevating Brands

We partner with brands as an extension of their team, building loyal communities of enthusiasts through shared knowledge and memorable experiences.

The Pinnacle Difference

What Sets Us Apart

More than a sample table — a complete, considered brand experience.

Education Over Hard Sell

We educate consumers about the heritage and crafting process behind each brand, building genuine appreciation rather than a one-time transaction.

A Community, Not a Crowd

Our strategy builds a loyal community of enthusiasts through shared knowledge and experiences, cultivating a dedicated consumer base over time.

Your Story, Celebrated

We embody the essence of your brand and share its unique narrative with the world, so it's celebrated for its quality and character.

The People

Meet Our Expert Team

Seasoned professionals who bring craft, knowledge, and warmth to every event.

Nancy Platt - Tasting Expert

Nancy Platt

Senior Tasting Expert

Nancy brings over 15 years of industry expertise and a passion for craft spirits to every tasting event.

Christy Adair - Tasting Expert

Christy Adair

Lead Tasting Expert

With a background in hospitality and spirits education, Christy creates memorable brand experiences.

Vicky Sorenson - Tasting Expert

Vicky Sorenson

Tasting Specialist

Vicky's expertise in flavor profiles and consumer engagement makes her an invaluable team member.